Simple, Bold Re:brand

Brand Identity, Naming, Packaging, Signage

Specialty coffee is Coffee Collective Roasters’s focal point. They wanted a simplified name while retaining ‘Roasters.’ Their regulars know them as Collective. CCR was too similar-sounding to another local coffee spot.

‘CC:Roasters’ gives flexibility to incorporate future entities.

Abstract cup shapes serve as a unifying graphic element: a nod to the craft of coffee cupping.

Just like their varietal coffee beans, the stickers for coffee bags are each unique.

The drip bag boxes can stack together, forming a series of dynamic compositions of the secondary graphic. Coated with blackboard paint, the sign can also be used for announcements.

Simple, Bold Re:brand

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#Visual Identity #Visual Communication #Packaging #Signage

‘CC:Roasters’ gives flexibility to incorporate future entities.

The drip bag boxes can stack together, forming a series of dynamic compositions of the secondary graphic. Coated with blackboard paint, the sign can also be used for announcements.

Hi! Melissa Chan is a human person/ graphic designer ☻

Working primarily on visual identities and typographic-led graphic communication.

Based in UA, by way of NL and MY.
Received her BDes from the Royal Academy of Art, The Hague in 2015.

Open to working together ↪ m[at]melissachan.nl
Connect ↪ linkedin, ig

A Brick a Day

Unity Sans was created to support Ukraine in rebuilding its economy and fostering new businesses. Designed specifically for the “We Build Ukraine” project, this typeface serves as a symbolic contribution to the nation’s reconstruction efforts.

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