A Centennial Logomark

Identity

PETRONAS Lubricants International (PLI) is world-renowned for their high-quality automotive and industrial lubricants. In 2012, PLI marked its centennial year since its beginnings in Turin, Italy. A global campaign was launched to celebrate its rich heritage and its future technologies.

Leading the campaign was the logomark concept. The logomark is created from a combination of a hexagon and a drop of fluid to form the “0’s” in the 100. The hexagon represents the fluid on a molecular scale, representing PLl’s commitment to research and innovation, while the fluid drop represents “fluids.”

The colour gold and the “100” represents “heritage.”

A Centennial Logomark

Hi! Melissa Chan is a human person/ graphic designer ☻

Working primarily on visual identities and typographic-led graphic communication.

Based in UA, by way of NL and MY.
Received her BDes from the Royal Academy of Art, The Hague in 2015.

Open to working together ↪ m[at]melissachan.nl
Connect ↪ linkedin, ig

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