The ask from Coffee Collective: help them rename and refresh their coffee speciality brand into a clear, simple and bold identity. Known to their regular customers as simply Collective, they wanted to incorporate the word ‘roasters’ into their new name.

I suggested two name directions, ‘CC:Roasters’ and ‘CCollective’—the former was chosen. The prefix ‘CC:’ is a potential holder for future extensions, functioning as a “collective” umbrella.

From espresso to expressive

The drip bag boxes are designed in such a way that when stacked together, they form a series of dynamic compositions.