Kraftgrafik was a small design office I co-founded together with Aaron Tan in 2007/8. Its focus was on Brand Identities, Environmental Graphics, and Visual Communication. We wanted to showcase the craft of graphic design through our collaterals. Naturally, they were set in the most neutral of typefaces — Helvetica Neue, of course.

icw Aaron Tan, year 2007/8

Kraftgrafik was a small design office I co-founded together with Aaron Tan in 2007/8. Its focus was on Brand Identities, Environmental Graphics, and Visual Communication. We wanted to showcase the craft of graphic design through our collaterals. Naturally, they were set in the most neutral of typefaces — Helvetica Neue, of course.