Krafting an identity for a
small design office
Art Direction, Design
Kraftgrafik was a small design office I co-founded together with Aaron Tan in 2007/8. Its focus was on Brand Identities, Environmental Graphics, and Visual Communication. We wanted to showcase the craft of graphic design through our collaterals—employing the layering of Pantone colours on our stationery, and paying homage to our favourite (Neue)tral font Helvetica.
icw Aaron Tan
Krafting an identity for a small design office
Art Direction, Design
Kraftgrafik was a small design office I co-founded together with Aaron Tan in 2007/8. Its focus was on Brand Identities, Environmental Graphics, and Visual Communication. We wanted to showcase the craft of graphic design through our collaterals—employing the layering of Pantone colours on our stationery, and paying homage to our favourite (Neue)tral font Helvetica.
icw Aaron Tan
Projects:
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Projects:
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