A lucky identity for a
modern Asian casual dining
Lucky Tora is a modern Asian dining in the heart of Kuala Lumpur. They were looking for a fun and contemporary brand identity, reflecting their casual dining experience.
I came up with a custom logotype that embodies a slight nod to Japanese letters, marrying eastern- and western sensibilities. The secondary graphics included a custom tora (tiger) illustration, and circular shapes (abstract plates) with blue and red colour ways.
I played the part in: Art Direction, Design, Writing
Scope: Identity, Naming, Print, Illustration, Digital, Signage, Environmental Graphics
Client: Tora Eats
Interior design: Pivot Studio
Made in: Kuala Lumpur, Malaysia