The book with no conclusion
What is the Book of Tomorrow? It all started with this question, which is not dissimilar to the question of Is Print Dead? Most are familiar with the infamous proclamation that Print is Dead, especially amongst graphic designers. This never-ending statement is also a debatable one, and often repeated; it has become rather threadbare. This led to an idea that Love is (also) Dead, another debatable statement, but an interesting parallel as we now live in the modern digital versus traditional notions and ideas age.
Print is Dead vs Love is Dead: what would come out of this research? My initial idea was to interview Dutch graphic designers Experimental Jetset and conditional designer Roel Wouters (both work in the same field, but opposites in terms of medium) with a set of 18 questions on Print and Love. Both parties had very kindly replied they would like to take part, but due to their busy schedules, unable to do so within the timeframe given.
Would they then be able to answer just one question: What is the future for print? I also emailed the same question out to a handful of graphic designers, studios and writers. No replies filled my inbox (of course, hardly surprising as I totally understand their hectic schedules.) Thus, I was left with a never-ending topic—which after some accidental research, I found was often asked of most graphic designers and writers—and with no answers.
And so the never-ending book came to be the central idea for my (experimental) research of the “book.” This never-ending book is updatable: as I gradually receive answers in the future, they will be added in. Aside from the topic of the question, the book is also interspersed with various sources of relevant information pertaining to books and the topic of print. They could be articles from another book, or other types of sources.
This act of scrapbooking is similar to the current state of dissemination of digital information online. By taking and breaking apart the usual form of a book—in this case the situation disrupts the traditional book structure—it prompts the following questions:
1. What is a book?
2. What shapes a book?
3. Is the current structure of a book still relevant?
I played the part in: Research, Art Direction, Design, Writing
Scope: Print, Editorial, Book Design
Under guidance of: Adriaan Mellegers
During time at: Koninklijke Academie van Beeldende Kunsten
Made in: The Hague / Amsterdam, The Netherlands