Reinventing Visa’s POSM
Art Direction, Design
I supported the redesign of point-of-sales materials for Visa that were rolled-out across Asia Pacific. I created a grid based on the wing of the logo, which became the through-line for all the materials, and designed a multi-functional open/closed sign.
icw with Paul Mynard + team at FITCH Singapore, year 2012
Reinventing Visa’s POSM
Art Direction, Design
I supported the redesign of point-of-sales materials for Visa that were rolled-out across Asia Pacific. I created a grid based on the wing of the logo, which became the through-line for all the materials, and designed a multi-functional open/closed sign.
icw with Paul Mynard + team at FITCH Singapore, year 2012
More work:
⦊ Typo-graphics for Grilli Type
⦊ How to flatten the curve
⦊ An ode(ntity) to pizza
⦊ An identity for a modern Asian eatery
⦊ Brand designs for Grab
⦊ Directing a typographic screenplay
⦊ Designing a New (Dutch) Economic Reality
⦊ (Project available to view on request)
⦊ Making an obvious magazine cover
⦊ Krafting an identity for a small design office
▲
More work:
⦊ Typo-graphics for Grilli Type
⦊ How to flatten the curve
⦊ An ode(ntity) to pizza
⦊ An identity for a modern Asian eatery
⦊ Brand designs for Grab
⦊ Directing a typographic screenplay
⦊ Designing a New (Dutch) Economic Reality
⦊ (Project available to view on request)
⦊ Making an obvious magazine cover
⦊ Krafting an identity for a small design office
▲