Directing type, objects and spaces
as actors, stages and narrators
For my graduation project, as a follow up to my thesis, I continued with my interest on the topic of Text as Image. For 6 months, I was mentored by Michel Hoogervorst, Matthias Kreuzer, and for a little while with Dirk Vis (and overseen by Roosje Klap, Niels Schrader, and external jury Studio Moniker.)
After many, many sketches, failures and discarded ideas, my project took the form of a psuedo living room where the audience were invited to guess objects on display, and in the videos I made. The objects and spaces I put together became actors and narrators of new meanings and perspectives.
The final project is entitled Word Plays — The Multiplicity of Language Games.
Elementary everyday objects are cast as actors, paying homage to Ludwig Wittgenstein’s thoughts on ‘the multiplicity of language-games’: ‘Making up a story and reading it,’ ‘Play-acting,’ and ‘Making a joke and telling it.’
These acts explore the translations of type, objects and spaces into new forms of meanings by disrupting the order of things, breaking the meaning, and turning things upside down.
My project is motivated by the urge for individual freedom, independent thinking and individual consciousness.
To attain them, it is imperative to challenge the existing state of affairs. In addition, graphic design is more than an act of crafting a visual language.
Words and language can play essential roles in visual communication. They open up the possibilities for generating different meanings and viewpoints: sometimes we need to dismantle fixed definitions in order to see things in new perspectives.
The audience were given a sheet of half-clues to aid with the guessing game.
The aim was to guess the missing words.
Aside from the objects on display, the video contained more objects and scenarios.
I played the part in: Art Direction, Design, Curating, Writing
Scope: Product Design, Video, Exhibition Design, Print
Under guidance of: Michel Hoogervorst, Matthias Kreutzer, Dirk Vis, Frits Deys, Roosje Klap, Niels Schrader, Luna Maurer + Roel Wouters (Studio Moniker)
During time at: Koninklijke Academie van Beeldende Kunsten
Credits: Plantje (which travelled all the way from Rotterdam) courtesy of Monika Mickute, and printer (courtesy of T.S. Wendelstein) shot in Berlin
Photos i + ii: Natalia Jordanova
Made in: The Hague, The Netherlands