visual identity, naming,
packaging, signage
for:
CC:Roasters
role:
art direction
design
Specialty coffee is Coffee Collective Roasters’s focal point. They wanted a simplified name while retaining ‘Roasters.’
Their regulars know them as Collective. CCR was too similar-sounding to another local coffee spot.
Behold— CC:Roasters.
It gives flexibility to incorporate future entities, such as CC:Café, CC:Accessories, etc. Abstract cup shapes serve as a unifying graphic element: a nod to the craft of coffee cupping.
visual identity, naming,
packaging, signage
for:
CC:Roasters
role:
art direction
design
Specialty coffee is Coffee Collective Roasters’s focal point. They wanted a simplified name while retaining ‘Roasters.’
Their regulars know them as Collective. CCR was too similar-sounding to another local coffee spot.
Behold— CC:Roasters.
It gives flexibility to incorporate future entities, such as CC:Café, CC:Accessories, etc. Abstract cup shapes serve as a unifying graphic element: a nod to the craft of coffee cupping.