Simple, Bold Re:brand

+

#VisualIdentity #VisualCommunication
#Packaging #Signage

Specialty coffee is Coffee Collective Roasters’s focal point. They wanted a simplified name while retaining ‘Roasters.’ Their regulars know them as Collective. CCR was too similar-sounding to another local coffee spot.
Cue CC:Roasters — it gives flexibility to incorporate future entities, such as CC:Café, CC:Accessories, etc. Abstract cup shapes serve as a unifying graphic element: a nod to the craft of coffee cupping.

↑ ‘CC:Roasters’ gives flexibility to incorporate future entities, such as ‘CC:Café,’ ‘CC:Accessories,’ and etc ↓

↑ Abstract cup shapes serve as a unifying graphic element: a nod to the craft of coffee cupping ↓

↑ Just like their varietal coffee beans, the stickers for coffee bags are each unique.

↑ Coated with blackboard paint, the sign can also be used for announcements

↑ The drip bag boxes can stack together, forming a series of dynamic compositions of the secondary graphic

Next project:

A Centennial Logomark

→

Simple, Bold Re:brand

+

#Visual Identity #Visual Communication #Packaging #Signage

↑ ‘CC:Roasters’ gives flexibility to incorporate future entities, such as ‘CC:Café,’ ‘CC:Accessories,’ and etc ↓

↑ Abstract cup shapes serve as a unifying graphic element: a nod to the craft of coffee cupping ↓

↑ Just like their varietal coffee beans, the stickers for coffee bags are each unique.

↑ Coated with blackboard paint, the sign can also be used for announcements

↑ The drip bag boxes can stack together, forming a series of dynamic compositions of the secondary graphic

Next project:

A Centennial Logomark

→

Hi! Melissa Chan is a human person/ graphic designer ☻

Working primarily on visual identities and typographic-led graphic communication.

Based in UA, by way of NL and MY.
Received her BDes from the Royal Academy of Art, The Hague in 2015.

Open to working together ↪ m[at]melissachan.nl
Connect ↪ linkedin, ig

Simple, Bold Re:brand

2023

Unity Sans was created to support Ukraine in rebuilding its economy and fostering new businesses. Designed specifically for the “We Build Ukraine” project, this typeface serves as a symbolic contribution to the nation’s reconstruction efforts.

The construction theme sets the basis of the glyphs—Meccano parts, bricks, rulers and railway tracks

↩ back

A Brick a Day

2023

The construction theme sets the basis of the glyphs—Meccano parts, bricks, rulers and railway tracks

↩ back