for:
Paolo Paolo Gelato

role:
art direction
design

A small-batch gelato shop with a mission to spread scoops of happiness.

Cue: Paolo Paolo Gelato.

Paolo is the name of the owner’s cat, and
Paolo sounds Italian when you repeat it twice.

I churned out (pun intended!) their request: a humble, playful identity.

for:
Paolo Paolo Gelato

role:
art direction
design