Making an obvious magazine cover

Kyoorius Magazine* was a branding, advertising, design and visual communications magazine published by Kyoorius; part of an initiative of Transasia Fine Papers in India. After a short hiatus from their first few issues, they relaunched the magazine in 2010.
     Together with CD Kay Khoo, we revamped issues 6 and 7. To stand out from the clutter of newstands, the idea of having purely type on the cover came to form.
     The beautiful Fedra Sans type family is showcased throughout—lending a bold typographic identity; a template they kept with future issues. With this formula, Kyoorius took it a step further by utilising each cover as a way to demonstrate different paper variants from Transasia Fine Paper’s collection.

*(Sadly, it is no longer in publication.)